Hanshuman • Senior Product Designer • Berlin

Hanshuman • Senior Product Desigr. • Berlin

Design is…

Design is…

human

business

emotional

holistic

ethical

human

human

business

emotional

holistic

ethical

human

I identify what breaks the human experience.
Get business and tech talking.
Fix the actual problem. Repeat.

11 years

4 industries

B2B specialist

M.Des in Design for Services

4 industries

11 years

M.Des in Design for Services

FTWK GmbH

FTWK
GmbH

Junior Product Designer

Junior Product Designer

Berlin, 2015 - 2018

Accenture Song

Product Designer

Product Designer

Hamburg, 2018 - 2020

Flixtech Mobility

Senior Product Designer

Senior Product Designer

Berlin, 2020 - present

Work

Latest case studies

Latest case studies

AI Operations Cost Calculator: From spreadsheet chaos to confident decisions

Replacing a tangle of complex Excel files with a shared cost calculation AI tool: giving train operations teams across the company a single source of truth to negotiate, plan, and stay in budget.

Laptop showing operations cost calculator web tool

Flixtrain • Senior Product Designer • Web Application • 2025 - 2026

Flixtrain • Senior Product Designer • Web Application • 2025 - 2026

Flixtrain • Senior Product Designer • Web Application • 2025 - 2026

Greenfield

Multi-user Design

Enterprise AI

UX Strategy

Enterprise AI

UX Strategy

Case study is locked. Please contact me for access.

Case study is locked. Please contact me for access.

OneUI: From fragmented tools to one unified planning experience

OneUI: From fragmented tools to one unified planning experience

Consolidated 6-8 disparate network planning tools into one unified web interface to eliminate time waste from tool switching, reduce cognitive overload, and minimise human errors for FlixBus network planners managing complex global bus route operations.

Consolidated 6-8 disparate network planning tools into one unified web interface to eliminate time waste from tool switching, reduce cognitive overload, and minimise human errors for FlixBus network planners managing complex global bus route operations.

Two screens showing OneUi Network Planning web tool

Flixbus • Senior Product Designer • Web Application Suite • 2023 - 2025

Flixbus • Senior Product Designer • Web Application Suite • 2023 - 2025

Flix • Senior Product Designer

Web Application Suite • 2023 - 2025

Design Research

Strategy

Design Ops

Internal Design Systems

Mentoring

Strategy

Design Ops

Design Research

Internal Design System

Case study is locked. Please contact me for access.

Case study is locked. Please contact me for access.

Bus & route optimisation: When the algorithm needs a human voice

First-time collaboration between UX and Operations Researchers. The real design challenge wasn’t the interface: it was making complex algorithm output legible, trustworthy, and actionable for the humans working alongside it.

Laptop showing optimisation web tool

Flixbus • Senior Product Designer • Web Application • 2022 - 2023

Flixbus • Senior Product Designer • Web Application • 2022 - 2023

Flixbus • Senior Product Designer • Web Application • 2022 - 2023

Greenfield

Algorithm UX

Operations Research

Design Research

UI Design

Operations Research

Design Research

Case study is locked. Please contact me for access.

Case study is locked. Please contact me for access.

Previously worked with:

Bosch Rexroth Logo
Volkswagen Logo
Thermofischer Scientific Logo

Experience

Senior Product Designer and design leader with 11 years’ experience building and mentoring teams, founding design functions, and driving UX strategy across complex enterprise products. Background spans AI-driven tools, large-scale B2B platforms, and cross-functional delivery across product, engineering, and business stakeholders.

11

Years of experience

7

Years focused on B2B

4

Pharmaceutical, e-commerce, mobility, healthcare industries

3

Startup Global leader companies

FlixMobility Tech GmbH

Senior Product Designer

Berlin, 2020 – present

  • Led design for AI and algorithmic systems, including a machine-learning-driven route optimisation tool

  • Designed the trust layer between complex automated outputs and the planners acting on them

  • Unified 6 separate planning tools into 1 experience, reducing time spent per line planning by 13%

  • Founded the design function; built the team, rituals, and design culture from scratch

  • Embedded user-centred design across network planning tools used by one of the world’s largest intercity transport networks

Accenture Song
(SinnerSchrader)

Product Designer

Hamburg, 2018 – 2020

  • Led product strategy for Volkswagen’s car configurator platform, supporting the launch of their first electric I.D. vehicle

  • Coordinated 20+ team members across 3 specialised squads, from concept through to design delivery

  • Bridged business strategy and UX execution across cross-functional teams

  • Facilitated Design Sprints and design-led workshops to align stakeholders and move quickly from insight to concept

FTWK GmbH

Junior Product Designer

Berlin, 2015 – 2017

  • Designed end-to-end iPad app for Thermo Fisher Scientific: a greenfield B2B tool for scientific sales reps to sell medical devices, released to hundreds of users across multiple global regions

  • Set up design and research processes from scratch as the sole designer, working closely with developers and educating clients and stakeholders on user-centred design

  • Ran user interviews, usability testing, and focus groups to inform design decisions throughout

  • Synthesised research into journey maps, service blueprints, wireframes, and prototypes

What feels intuitive to one person is invisible friction to another.

What feels intuitive to one person is invisible friction to another.

What feels intuitive to one person is invisible friction to another.

Hi! I'm Hanshuman

What feels intuitive to one person is invisible friction to another - I learned that designing buildings before apps, and working across cultures before settling into UX. Now I specialise in systems that are too complex to explain but too important to get wrong.

Outside of work, I’m usually learning something new (Piano, DJing, German), building a neo-vintage bike, or exploring Europe in a camper van.

Outside of work, I’m usually learning something new (singing, playing piano, DJing, German), building a neo-vintage bike, or exploring Europe in a camper van.

Product Strategy
Enterprise Design
Design Ops & Culture
Design Leadership
AI Product Design
Stakeholder Management
Algorithmic Machine Learning System
Mentoring & Coaching

BASED IN

Berlin, Germany (open to relocation)

WORK PERMIT

EU Citizen

AVAILABILITY

Open to offers

EDUCATION

Master of Design (M.Des), Design for Services

Testimonial